Case Study: Viral Nation Assignment
The Covid-19 Pandemic and The Entrepreneurial Sale Decision
https://www.iveycases.com/ProductView.aspx?id=112848 (for purchase online)
In your response please first summarize the case study and then answer the following questions. You should include any statistics, external resources, and other research that you conduct to answer the questions.
Use a reference page to list the resources you have used.
Questions:
- What are the future growth prospects of influencer marketing companies such as Viral Nation ?
- Identify Gagliese and Micheli’s decision criteria for acquisition.
- Which company should Gagliese and Micheli sell to, if any? Why? how, How might the COVID -19 pandemic effect their decision?