Blue-Apron Case Study Assignment
CASE STUDY QUESTIONS – BLUE APRON TURNING AROUND THE STRUGGLING MEAL KIT MARKET LEADER
Please provide a brief overview of the case, and address the following questions in your paper:
- Why is Blue Apron experiencing its current problems?
- What are the most important drivers of Blue Apron’s challenging unit economics at the time of the case?
- What can Blue Apron do to increase its customer profitability?
- On what customers should Blue Apron focus?
- What changes and adjustments should Brad Dickerson (CEO) make? Discuss your recommendations for Blue Apron and can they be successful? Does Blue Apron have a sustainable competitive advantage?