Case Study – Philips vs Matsushita
Short answers
- Briefly summarize the benefits and risks of a company engaged as an OEM (original equipment manufacturer)
- List both the benefits that arise from an entity’s decision to engage in localization and the shortfalls of such a decision
- List both the benefits and obstacles posed by governments in the process of globalization
- What are the benefits of a centralized hub structure?
- Briefly explain whether Apple is a center for global innovation model.
- what are some of the risks for an ebtity to engage in globalization
- what are the different possible paths that an entity can follow to become international/global?
- List the differences between a decentralized federation structure and a corrdinated federation?
- List the various criteria managers use to measure distance.
Philips vs Matsushita
- How did Philips become successful? What are its core competencies? Did it follow a particular model of internationalization?
- At the time of the case, prepare a brief analysis of its strengths, weakness, opportunities and threats (SWOT)
- Was it able to implement its strategic advantages in its organization?
- Prepare a SWOT analysis of Matsushita at the time of the case
- In part based on this analysis, how was Matsushita able to surpass Philips? What competencies gave them competitive advantage.
- What type of strategies did Matsushita follow in its international expansion?
- What advice would you offer to Philips? What do you consider the benefits of splitting the entity as described.
- What advice would you offer to Matsushita? Can they successfully challenge the Koreans (LG and Samsung)?