BUSN20026 Management – Apple Case Study
The report topic is “To analyse and identify the implications of the program internally and externally to Apple Inc.”
In 2015, Apple Inc. introduced a new way to purchase iPhones via the iPhone Upgrade Program. Opinions about the program were divided. Your expertise in Accounting is required to analyse and identify the implications of the program internally and externally to Apple Inc.
You will read the Accounting for the iPhone Upgrade Program reading on the following page and write an essay (no more than 2,500 words long) that answers the following questions.
- Why do you think Apple introduced the iPhone Upgrade Program? What value might Apple be adding from a customer’s perspective?
- How do you think the Upgrade Program will affect how revenue is recognized at Apple, compared to iPhones sold outside of this program? How would the change affect the income statement and balance sheet? (In answering this question, review case exhibits 3, 5, and 6).
- If you are an investor in Apple, what impact do you think the Upgrade Program will have on your ability to assess Apple’s financial performance?
- What would you be looking for in Apple’s financials going forward to assess the success of the Upgrade Program?
Task Conditions:
- Essays are marked on how well the specific requirements are achieved in accordance with the assessment criteria in the case study rubric.
- Essays must be submitted in a PDF format file (.pdf).
- Essays must follow the APA 7th edition referencing style as specified in the APA abridged guide available from CQUniversity’s referencing guides page
- Your entire essay must not exceed 2,500 words.
- You should have roughly 4 references per 500 words from the CQU library (general web sites are not academic sources). i.e 20 references