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De-Beer Group Discussion Analysis

Question 1:

DECLARATION 1. Insert the declaration template (Annexure C) here and complete it as part of your assignment. Failure to complete the declaration of your own work will result in a zero (0) mark for the entire assignment.

Question 2:

Critically analyse De Beer Group’s mission statement using the appropriate theory. As part of your analysis you should:

• Comment on whether it is a good mission statement or not and why.
• Support your analysis with practical examples from the case study. Total: [12]

Question 3:

Critically analyse the macro environment of De Beer Group. As part of your analysis you should:

• Provide a brief theoretical discussion of change in the macro environment.
• Critically analyse the effect of change on the factors and forces in the macro environment evident in the De Beer Diamonds case study.
• Support your analysis with theory and practical examples from the case study. Total: [20]

Question 4:

Analyse the industry environment of De Beer Group. As part of your analysis you should:

• Briefly discuss the importance of the industry environment.
• Identify and critically analyse the opportunities for competitive advantage in mature industries.
• Support your analysis with theory and practical examples from the case study Total: [10]

Question 5:

Critically analyse De Beer Group’s internal environment. As part of your analysis you should:

• Apply theory on the two (2) determinants of resources value (Competitive advantage and Appropriability) from Figure 7.1 (Louw & Venter 2019:212) to the DeBeers case.
• Comment on the extent to which De Beers resources are a viable source of competitive advantage and,
• The extent to which De Beers is in a position to appropriate returns from its resources
• Locate, incorporate and reference 1 (one) applicable academic article of your choice (published after 2012) from the Unisa Library into your analysis. Total: [18]

Question 6:

Please answer these reflection questions:

• If you could redo this assignment again, what would you want to do differently?
• Indicate the three most difficult aspects of doing this assignment.

Technical requirements

• Table of contents
• Short overall Introduction to assignment
• Structure, academic writing style
• Short overall Conclusion to the assignment
• Technical specifications complied with
• In-text references using Harvard Referencing Style
• List of references using Harvard Referencing Style