Brochure Advertising Portfolio Engagement
Overview
This part of the portfolio engages the student to develop a brochure advertising __________ Family Practice or Law Firm. New patient brochures address many issues such as:
- · Hours of operation
- · Staff
- · Payment policies
- · Insurance plans accepted
- · After hours policy
- · I am open to suggestions
This is just a suggestion to help get the student started. See objectives below.
Learning Objectives
- · demonstrate an understanding of the literacy problem and its impact on health status
- · identify the steps in planning effective brochures
- · identify the steps in developing effective brochures
- · communicate health literacy concepts to colleagues
Planning Your Brochure-Overview
- • Identify resources
- • Define the target audience
- • Define goals and objectives
- • Determine key concepts and messages
- • Develop an outline
- • Research the target audience (do I need English/Spanish Versions etc..)
- • Define the distribution plan
Size
- Font
- Paper color
- Paper weight, type
- Graphics
- Reproducibility
- Identify the look and design
Determine Key Concepts & Messages
- What information does the audience need to know?
- What concerns do you want to address?
- What misconceptions do you want to address?
Develop the Brochure!
The best way to design your brochure is to start with a template. You can find brochure templates on Microsoft Word or Microsoft Publisher. Good luck!
PORTFOLIO “OTHER” ASSIGNMENT Listed below, are the “other” assignments that are required for the portfolio. All assignments are required and should be typed, neat, and free of errors. If you have, ANY, questions do not wait until the last minute I am here to help you!
INTERNET ACTIVITY-SCAVENGER HUNT:
Use a computer with Internet access to view technology/computer cartoons from the following
Website: http://www.glasbergen.com/business-computer-cartoons/
Pick a cartoon from each of the following sections:
- Time Management (add your cartoons to your portfolio)
- Dress for Success
- Creative Problem Solving
- Motivation/Goals
- Leadership
Respond to the following question for each cartoon: “In your opinion, what does the cartoon suggest about the modern workplace?”
INTERPERSONAL SKILLS WORKSHEET
Please review the questions below and type the question along with your response on professionalism and teamwork
- Suppose you have some personal problems that are troubling you. Is it acceptable to attend to these problems while you are at work? To what degree (or under what circumstances) do you think it is acceptable to deal with your own personal affairs on company time?
- What, if any, responsibilities does an employee have to his or her co-workers? Explain your answers, giving examples if you can.
- How does a negative attitude affect other people in the workplace?
- Suppose you are getting paid less than you think you deserve. Could that justify stealing from the company or goofing off on the job? Explain your answer.
- What other options might you have to remedy your dissatisfaction?
- Suppose your supervisor instructs you to do something unethical or illegal. What responsibility do you have to that supervisor?
Understanding Attitudes
Read “The Parable of the Mule”. Identify the positive traits revealed through the parable and discuss how these traits affect the students’ day to day. Paper should be at least one page in length with correct grammar and spelling.
THE PARABLE OF THE MULE
There once was a farmer who owned an old mule. One day the mule fell into the farmer’s well and the farmer heard the mule crying. After carefully assessing the situation, the farmer sympathized with the mule, but decided that it wasn’t worth saving the mule or the well.
As a result, he called his neighbors together, told them what had happened, and asked them to help haul dirt to bury the old mule in the well and put him out of his misery. At first the old mule was hysterical, but as the farmer and his neighbors continued shoveling and the dirt hit his back, a thought struck him. It occurred to him that every time a shovel load of dirt landed on his back, he could shake it off and step up. And so he did! Blow after blow
he repeated to himself, “Shake it off and step up… shake it off and step up… shake it off and step up.”
Understanding Quality of Work Activity
Examine the quotes below and answer the following questions:
1. What does each quote mean?
2. How do all the quotes relate to each other?
Quote 1: The best ad is a good product.
—-Alan H. Meyer
Quote 2: Quality means doing it right when no one is looking.
—-Henry Ford
Quote 3: It is quality rather than quantity that matters.
—-Lucius Annaeus Seneca 5BC-65AD
Quote 4: Good is not good where better is expected.
—-Thomas Fuller
Quote 5: People forget how fast you did a job–but they remember how well you did it.
—-Anonymous
Quote 6: If you think satisfying customers is expensive…consider not satisfying them