BC0215 Entrepreneurship & New Venture
Description:
- You will need to choose a business idea that you think could be successfully implemented in your country of origin.
You will develop and submit the initial part (Midterm) of the business plan for your idea including the following points:
1. The idea, mission, vision, values of the company
2. Analysis of the Market it serves
- The Business Opportunity,
- The competitor’s analysis,
- The industry analysis,
- The environmental analysis
3. Analysis of the strenghts and weaknesses of the start-up at present
4. Its Swot analysis
5. 5-year Strategic Objectives
Table of Contents:
- Executive Summary
- Introduction & Background
- External Analysis
- Internal Analysis
- SWOT
- Strategic Lines, Targets & Objectives
- References
Formalities:
- Individual report
- Word count: 2.000 minimum
- Cover, Table of Contents, Images, Tables, References and Appendix are excluded of the total word count.
- Font: Arial 12,5 pts.
- Text alignment: Double Justified.
- The in-text References and the Bibliography must be in Harvard’s citation style.
Weight: This task is a 40% of your total grade for this subject.
Learning outcomes:
It assesses the following learning outcomes:
- Outcome 1: Understand the importance of business plan and apply skills to prepare a feasibility study of a new venture
- Outcome 2: Apply the analytical frameworks to prepare market and customer analysis