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Entrepreneurship and Innovation Management

The core text book provided by the university for this subject is “Entrepreneurship, Innovation and Technology – A guide to core models and tools” by authors Oswaldo Lorenzo, Peter Kawalek and Leigh Wharton.

Topics referred in the assignment question are from this book.

Assignment Question:
Consider an entreprenurial venture known to you from either the course materials or your own experience.

1. Prepare a Word Document answering the following question:
   Describe its entreprenurial lifecycle and analyse its experience in terms of the concepts described in the EIM course. The analysis should be carried out in terms of the concepts described in the topics 1, 2, 3 and 6 of the programme. From topic 1, the concepts related to the stages of the entreprenurial life cycle (i.e. business opportunities, ideation and testing, business model generation, resource acquisition, management and execution). From topic 2, the concepts of identification and assessment of business opportunities. From topic 3, the concepts, frameworks and tools for turning ideas into products or services, measuring the customer response, and learning from this loop. From topic 6, the concepts related to effectuation and stages for funding a start-up. It is important to mention that participants can use content from other sources related to the concepts studied in topics 1, 2, 3 and 6. Limit of words: 1,500.
2. Prepare a PowerPoint (PPT) presentation and a video addressing the following question:
   Describe your chosen venture’s business model using the Business Model Canvas, identify its strengths and weaknesses. Identify a challenge or opportunity for improvement in the venture described. Develop a proposal for improvement in response to this, utilising formal concepts from the topics 4, 5, 7 and 8. From topic 4, the concepts and frameworks related to the business model innovation process. From topic 5, technological concepts and trends that enable new innovative and disruptive business models. From topics 7 and 8, the innovation theories, methods and tools supporting entreprenuers during the different stages of the entreprenurial journey. The video should be of duration no more than three minutes and PowerPoint (PPT) presentation no more than six slides.