MGT236 Agribusiness Strategy and Competitiveness
Learning Outcomes
- LO.2 Critically assess the relationship between the strategic issues and competitiveness in New Zealand and international agribusinesses.
Contribution: 40%
Assessment Details: Report
Word count: approx. 2500
Qualification outcome expectations
Research and referencing: You are required to engage in some research into the theories underpinning marketing and other sources in order to successfully complete this assignment. Ensure you include a full reference list, including all sources, using APA guidelines (latest edition). Correct referencing is an expectation of tertiary study.
Presentation guidelines: Work is expected to be word-processed and submitted as a Word document or PDF, use a clear, readable font and be within 10% of the given word count (excluding any referencing). Include your name, student number and the paper code and assignment number as a header or footer. Reports should include headings or subheadings as required. Essays should include an introduction, body and conclusion. Spellchecking and proofreading of work prior to submission is strongly encouraged.
ASSIGNMENT TASK
- Using a table format, compare and contrast the traditional value chain vs the contemporary consumer centric value web as they relate to local and international agribusiness strategy. (500 words)
- Select 3 of the strategic issues discussed in assignment 1 and critically assess how each impacts the competitiveness of either an agribusiness or a related industry locally and internationally. Use the case studies or other relevant examples to support your arguments. (2000 words)