Advertising Management Promotion Mix
Instructions
- How does Avon’s new strategy change the promotion mix? How do the elements of the new promotion mix support each other?
- what are Avon’s objectives for its catalog, print, and television campaigns?
- what advertising message(s) should Avon communicate with its new programs, and what message execution style(s) would you recommend? How would you measure the effect of the new campaigns?
- What consumer or sales force promotions would you recommend to Avon?
- Is the Women of Enterprise Award public relations activity appropriate for Avon?
- In foreign markets, should Avon stick with its traditional personal-selling strategy, or should it employ the newer strategy it is developing for the United States?