Advertising Project: Creative Plan
Part I: Creative Plan
For this assignment you will create a social media ad. Go back to your original Ch 8 product development worksheet. Include the description of your target audience below.
With your product in mind, which social media platform (Facebook, Instagram, Youtube, Twitter, Snapchat, LinkedIn, Pinterest) do you think would reach your target market and why?
Now read the article “Social Media Advertising 101: How to Get the Most out of Your Budget” List the business goals or marketing objectives the article says your chosen social media platform can help you achieve.
Now, complete the following questions as part of your creative plan. Use complete sentences in paragraph form to introduce this portion of the advertising campaign.
- What is the goal (SMART) of your advertisement?
- What is the unique selling proposition (USP) for your product? (Statement should include price, features, benefits, new items, store location/hours or online ordering details, and sale pricing.)