Airlines Industry Development Discussion
Task: Case Study – Development
Individual assignment. The student is given the following case scenario and shall work towards a set of proposals to be implemented.
Theme of the Case: Airlines Industry. The airliners are facing a passenger’s decrease following the raise of transportation substitutes and environmental concerns on CO2 emissions.
The airliners now turn to Marketing to face the challenge to attract more passengers.
Each student will propose a different Research Question to analyze how this situation could be solved.
The Table of Contents will be as follows:
- Introduction
- Background and Problem identification
- Research Questions and Research Methodology
- Analysis
- Solutions/Recommendations
- Conclusions
The student is encouraged to quote relevant publications, such as academic journals and books, case studies or business reports to support the arguments.
To find relevant publications, please browse through EBSCO, Google Scholar, and other academic databases.
Submission: Week 5 –
Weight: This task is a 20% of your total grade for this subject.
Formalities:
- Wordcount: 2.000 words.
- Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
- Font: Arial 12,5 pts.
- Text alignment: Justified.
- The in–text References and the Bibliography have to be in Harvard’s citation style.
It assesses the following learning outcomes:
- Analyze the principles, theories, concepts and dynamics of marketing.
- Apply these principles and tools in case study analysis.
- Develop planning, research, analytical and problem–solving skills through case studies of real business situation.
- Integrate the concepts &techniques learned through application in the preparation of case study analysis