B2B Marketing Team Assignment
Write at least 100 words for each response:
- The marketing team and sales team must be aligned to be successful. Explain how a successful sales training program can reduce the costs of recruiting and benefit marketing efforts.
- Research suggests that the greater the salesperson’s satisfaction, the greater the customer satisfaction. Given the important relationship, what steps can a business-to-business firm take to nurture and sustain job satisfaction in the sales force?
- Using the marketing strategy center concept as a guide, describe how a strategy that is entirely appropriate for a target market might fail because of poor implementation in the logistics and technical service areas. Use the company DELL to focus on as the example.
- Not all customer demands can be satisfied profitably. What steps should be taken by a marketing manager who learns that particular customer accounts — including some long-standing ones — are unprofitable?
Complete the assignment bellow in at least 250 words:
Collaboration and alignment among sales and marketing teams is essential, now more than ever.
Read this article and highlight 5-10 items you learned that are the latest trends and can help amplify marketing and sales efforts. Apply to the company DELL to focus on to exemplify.
ARTICLE to read:
Complete the assignment bellow in at least 250 words:
Creating strong marketing measurement systems such as dashboards that highlight key performance indicators is essential. Read the following article on 20 KPI’s that are most important and identify 8 or more that matter most to the company DELL. Explain why.
ARTICLE TO READ: