BCO 217 Digital Business Assessment
Task: You are required to answer the following questions:
- Define B2C, C2C and B2B business models Provide an example of each. UNIT 1 FIRST PART (type of digital business)
- Explain the SOSTAC (generic framework for a digital marketing planning. UNIT 2 Slide 8 (digital marketing framework)
- What is phishing? Provide an example (UNIT 3 – payment and security)
- Why the travel services are the ideal retail service for Internet? Provide an example (UNIT 4 – retailing)
Characteristics:
- Expected structure: Table of contents, References & appendix.
- The format should be a document in the respective Turnitin link.
Formalities:
- Wordcount:1500 words
- Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
- Font: Arial 12,5 pts.
- Group of 2 people
- Text alignment: Justified.
- The in-text References and the Bibliography have to be in Harvard’s citation style.