Case Study: Airline Competitive Advantage
Case Study
Businesses are always striving to improve their business processes so that they might develop a competitive advantage over the other enterprises in the industry. One highly competitive marketplace is that of the commercial airline industry. Commercial airlines, small and large, domestic and global, have all embraced implementing the modern information systems technologies that are driving the on-demand economy.
Select an airline such as American, Delta, Southwest, Emirate, etc., and compose a scholarly case study paper that provides details on one of the information systems that has been implemented by the company in the area of human resources, sales and marketing, customer service, reservations, maintenance, or operations. Be sure to select an information system that has resulted in the airline gaining a competitive advantage over its competitors. Touch on how the utilization of the information system has assisted the airline’s management or employees in making better decisions, improving the business processes, operating more efficiently, or attracting or retaining customers.
Homework: Your textbook presents an overview of the on-demand economy which has been driving the way that business processes are being transformed. In order to survive in today’s business-to-business (B2B) and business-to-consumer (B2C) technology-driven marketplace, enterprises must continue to adapt to the changes in customer behavior and implement new technologies to support the on-demand economy business processes.
Where has a company benefited through the competitive advantage that was gained through the implementation of an information systems technology related to an on-demand economy mega trend? Select one or more of the following on-demand economy mega trend topics on which to conduct your research:
- Connectivity
- Big data and data analytics
- Digitization
- Machine-to-machine technology
Aviation
You will assume the role of a human resources manager for an airline or airport. As the human resources manager, you are responsible for recruiting and hiring a qualified workforce. For this assignment, you will prepare a briefing identifying and supporting the necessary qualifications, certifications, and attributes of one of the following aviation positions:
- pilot
- maintenance technician
- avionics
- dispatcher
- air traffic control
You should include the following points:
- Identify the job description for the position.
- Explain the criteria needed for the position.
- Explain the privileges of certification in this position.
- Defend the importance of minimum qualification and certification standards for the position.
- Include a reference page.
What does ethics in the aviation profession mean to you?
Research and expand upon the definition of ethics to provide a working definition of ethics as it relates to the aviation industry. You will also argue the importance of ethical behavior, as a professional attribute, for those pursuing an aviation career.
What you wrote is a reflection of you, meaning that there are no right or wrong answers, which allows you the opportunity to convey to your instructors and classmates your perceptions and feelings regarding ethical behavior in the aviation industry. The goal is to engage in a collaborative and constructive debate that promotes critical thought and reflection. Your post needs to be at least a paragraph and thoroughly explain your answer. Additionally, include a properly formatted in-text citation and reference to support your position.