Case Study – Philips vs Matsushita

Case Study – Philips vs Matsushita

Short answers

  1. Briefly summarize the benefits and risks of a company engaged as an OEM (original equipment manufacturer)
  2. List both the benefits that arise from an entity’s decision to engage in localization and the shortfalls of such a decision
  3. List both the benefits and obstacles posed by governments in the process of globalization
  4. What are the benefits of a centralized hub structure?
  5. Briefly explain whether Apple is a center for global innovation model.
  6. what are some of the risks for an ebtity to engage in globalization
  7. what are the different possible paths that an entity can follow to become international/global?
  8. List the differences between a decentralized federation structure and a corrdinated federation?
  9. List the various criteria managers use to measure distance.

Philips vs Matsushita

  1. How did Philips become successful? What are its core competencies? Did it follow a particular model of internationalization?
  2. At the time of the case, prepare a brief analysis of its strengths, weakness, opportunities and threats (SWOT)
  3. Was it able to implement its strategic advantages in its organization?
  4. Prepare a SWOT analysis of Matsushita at the time of the case
  5. In part based on this analysis, how was Matsushita able to surpass Philips? What competencies gave them competitive advantage.
  6. What type of strategies did Matsushita follow in its international expansion?
  7. What advice would you offer to Philips? What do you consider the benefits of splitting the entity as described.
  8. What advice would you offer to Matsushita? Can they successfully challenge the Koreans (LG and Samsung)?

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