Case Study Strategic Management
Answer the following questions based on the case study.
1. Use Campbell, Goold and Alexander’s (1995) parenting matrix to critically assess if Esquel’s vertical integration moves deliver shareholder value. (Up to 1000 words)
- Discuss about Ashridge Parenting Matrix
- Which strategic business units does Esquel need to focus on
- Which strategic business unit needs to be discarded
- Apply Strategic business units to Goold framework
- Which unit gives good revenue
- Which unit does not provide any kind of support and needs to be discarded
- Discuss and evaluate the theory.
- Write the shortcomings of the theory.
- Discuss about an alternative theory and benefits of an alternative theory