Case Study: Your client Health Food
Fundamentals of Marketing
Topic:
Your client Health Food is concerned about the growing obesity rates in Australia and the impact that consumption of fast food has on it. Health Food would like to explore establishing a new fast food chain in Australia, but one that focuses on providing ONLY healthy, natural and chemical free food. They want their chain to be seen as a viable alternative to ‘unhealthy’ KFC, McDonalds and similar chains that have multiple outlets. As Healthy Food Inc.’s marketing consultant group you will be preparing a Marketing Report where you will address the following:
- Analyse the Macro environment. (refer to the lecture/reading material on the macro environment to assist with answering these questions plus research on your specific proposal).What are the society-wide influences on your proposed business? Are there demographic, economic, natural, technological, political, or cultural trends that have, or will, affect the prospect of opening your new healthy fast food business?
- Analyse the Micro environment. (refer to the lecture/reading material on the micro environment to assist with answering these questions plus research on your specific proposal).Who are suppliers? Identify who the competitors would be – Briefly summarise the actual likely competitors, what they offer and who they seem to target.
[place-order-2]
Case Study: Your client Health Food