Segmetation Activity: Demographic Profile Purpose: To identify a demo/psychographic profile using a zipcode locator tool. Background: Marketers traditionally referred to geographic and demographic characteristics as the primary bases for dividing consumers…
International Marketing to Global Recognition Discussion 4.1 How can international or global marketing contribute to global recognition? You may utilize internet resources to academically address this question with examples International…
International Trade and Marketing Discussion 3.1 Gifts should always be chosen with great care. An ideal gift is one that represents the giver’s own culture while being sensitive to the…