Change Culture Leadership Strategy
After alternatives have been evaluated and one or more have been selected, a plan fortheir execution must be developed. Some of the key considerations-structure, culture,and leadership-have been outlined in this and the previous chapter. Concepts concerning the processes of external and internal analysis discussed in previous chapters are relevant as well.
There are no simple outlines for effective implementation, however; each plan is unique to the organization and the alternatives recommended in the previous step.Nonetheless, it must clearly detail precisely how the organization should implement the selected alternative(s). In doing so, potential problems may arise-many of which are an extension of some of the pros and cons aforementioned-and must be addressed.
For example, if raising product quality and prices is proposed, the problems associated with present customers who may not perceive the increase in quality or who may not be willing to pay a higher price should be considered. “Hiring a consultant” is not an acceptable recommendation!Consider the following restaurant example. Suppose, based on the analysis, that it is recommended that Pizza Hut introduce a low-fat pizza. Stating that the organization should “just do it” would not be sufficient. Key questions that would be considered inthe plan for implementation include the following:
- What are the characteristics of the new product (i.e., low-fat cheese, “lite” crust;actual fat and calorie levels should have been discussed in the pros and consearlier)?
- Should this product be implemented at all locations simultaneously?
- What arethe pros and cons of doing so?How should this new product be marketed?
- How will this new product affect sales of existing pizzas?
- Compared to the low-fat option, some customers may view the regular pizzas as being high in fat.
What problems have other fast-food restaurants had in delivering high-quality,low-fat products to their customers?Specifically, what should Pizza Hut do to avoid the pitfalls and/or capitalize onthe successes?How much will this new product introduction cost?