Consumer Behaviour BUSN2020 Assessment
Semester II 2020 Tutorial Questions
- Question 1 – Why is it important to understand and research consumer behaviour (CB) and who benefits from the study of CB?
- Question 2 – Briefly discuss the dynamic process of acquisition, usage, and consumption.
- Question 3 – Think about your personality and lifestyle. Now think about, and list, some different products (goods/services, ideas, events) that you have bought/acquired that are specifically in-line with your personality and lifestyle.