Consumer Purchase Behaviour Assignment
Consumer purchase behaviour is influenced by different factors (for example psychological factors, culture, social factors, etc).
Write a self-reflective summary on how, as a consumer, your purchase of a high involvement product (e.g. a home or car) and a low involvement product (e.g. milk or bread) might be different in the Covid 19 situation. This essay covers the broader understanding of this unit, incorporating the specific unit learning outcomes: the application of knowledge, reflective thinking, analytical thinking, and application skill and knowledge.
| Marking Criteria | Lecturer Expectation | Marks | Comments |
| Research | Make good use of sources to support idea of the essay | 20 | Students should research extensively on this topic |
| Information | The essay is coherent and flows well | 30 | Information can come from journal articles, business magazines and textbooks |
| Structure | Topics and materials ae conveyed smoothly | 20 | The structure of the essay should have an introduction, body and conclusion |
| Language Presentation | Good standard of writing | 20 | Attention should be paid to punctuation, grammar and spelling. |
| Referencing | Good attempt of reference sources | 10 | Keep internet based references to a minimum. |