Corporate Level Strategy Presentation
Overview:
Use interviews with staff or executive members within their chosen organisation and wide range of infographic/Interactive content Data, charts, graphs that is appropriate for a presentation to make the Slides more engaging.
Sydney Airport Limited (ASX: SYD) owns and operates Sydney Airport, one of Australia’s most important pieces of infrastructure. Sydney Airport is Australia’s international gateway and an essential part of the country’s transport network, connecting to more than 90 destinations around the world. Sydney Airport also makes a significant contribution to the local and national economies, generating $38 billion in economic activity per annum. This contribution is equivalent to almost 7% of the NSW economy. Sydney Airport is located only 8 kilometres from the city centre and less than 10 kilometres from major tourist attractions. The convenience of the Airport’s location has benefits for both business and tourism and is a major strength that will help underpin Sydney’s future prosperity.
Question:
- Analysis the chosen organisation by Assuming the role of an organisational consultant and apply your strategic thinking skills by researching the organisation and analysing the factors.
11 Areas/headings should cover and include in the slides and Transcripts:
- Introduction/A brief overview of the organisation.
- Clear articulation of the competitive advantage identified/ Differentiation Advantage/ Cost Advantage
- A diagnosis of the sources, strengths, weaknesses, and future sustainability of the competitive advantage outlined (SWOT Analysis/or PESTLE).
- Dynamic Capabilities / Resource and capability analysis (Use the McKinsey 7S Model to plan the answer)
- Competitive rivalry Porter’s 5 Forces / POSITIONING COMPETITION STRATEGY
- Financial Performance Analysis / Capital Structure Analysis
- Strategic complexity / Strategy theories
- Distinctive Capabilities and Sustainable Performance of Strategy (The Resource-based View and VRIO (Valuable, Rare, Inimitable, Organisation) Framework
- Differentiation of perception on value
- Formulate strategy/ Implement structure
- A conclusion that identifies strategic opportunities and risks.