Digital and Social Media Presentation
Purpose
- This assignment is intended to give you an opportunity to strengthen your skills in gathering and analyzing business-related information. It provides a deeper understanding of how companies
- Many digital and social media sites are widely used in marketing strategies.
- Prepare a 10- to 15-slide presentation with detailed speaker’s notes and visuals elements.
Complete the following in your presentation:
- Identify a company that could benefit from better use of social media.
- Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
- Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your team’s analysis.
- Determine key performance indicators to measure the success of the online strategy.
Format your citations according to APA guidelines.