Discussion: Consumer Buying Process
As discussed in Module 4, there are five stages in a consumer buying process – recognition of a problem, searching for information, evaluation of alternatives, purchase decision, and post-purchase behavior. How do companies use the 4 Ps to influence consumer behavior in these five stages? Please discuss at least one P in each of the five stages with real world examples.
The consumer decision processes are the stages for decision making that the consumer goes before, during and also after they purchase a service or the products. Within the companies, they use the 4ps to identify the key factors for the business. This includes the products and services the consumers want, how their products have met or failed to meet the consumer’s needs, how the products and services are perceived within the world and how they interact worth their consumers. In most cases, the consumers differ in both demographic and socio-economic characteristics, lifestyles, personality and expectations. Therefore, the decision process for the consumers is rarely linear that they don’t have to follow a particular process to the finish line. Instead, the consumers purchase the products and services from different phrases. The p within the problem identification and information search is the product. This is finding the product which can solve the problem within an object. In that case, the business needs to identify what triggers the particular need and what product and solve that problem. Within the evaluation of choices, the example of P which is needed is the products. For example when buying a phone there are several types like the Nokia, Samsung, oppo, apple among many others where the
consumer must evaluate the choices and choose the best option.