Discussion Thread: Internet Marketing Tools
Description:
Google is a growing company that has emerged as a market leader in “information” access, distribution, and online advertising services. Have you ever wondered how Google can afford to build, staff, and operate Best of Breed data centers that enable instant access to a world of information, with an “intuitive” capability that adapts to the search interests of a user? Here is your opportunity to find out.
Note: This Discussion Assignment (Module 5: Week 5) requires the viewing of the Google video in the Learn section of Module 5: Week 5. https://www.viddler.com/embed/bf7fc9fa
Additional research should be conducted to thoroughly address the following discussion topics.
Create and post an initial thread that addresses the following questions or issues:
- When conducting a Google search why do some search results appear before others? Describe in detail the processes that Google uses to prioritize the positioning of search results?
- Describe Google Ads (formerly Google AdWords) and AdSense services and how each may benefit a company’s online advertising effort with Google.
- Explain why there is increasing concern about potential eavesdropping practices by Google and other companies via Internet-enabled “smart home” devices (e.g.: televisions, assistants, and Wi-Fi networks)? What preventative measures may be taken by consumers to mitigate “always listening,” hacking, eavesdropping and other surreptitious information gathering conducted by unwanted intruders?
“Great is our Lord and mighty in power; his understanding has no limit.” (Psalm 147:5 NIV) - Discuss the vastness of God’s wisdom, knowledge, and power, in consideration of the power of human marvels such as Google.
Additional Requirements:
- For each thread, students must support assertions with at least two scholarly citations in the current APA format. Each reply must incorporate at least one scholarly citation in current APA format. Any sources cited must have been published within the last five years. Acceptable sources include the textbook, the Bible, and scholarly internet sources.