Ethical and/or Unethical Brands
Write an article about “Compare and contrast ethical and/or unethical brands and their crisis brand management strategies”. (a brand can be a person , or product, or a company)
Submission Instructions:
- The paper is to be clear and concise and students will lose points for improper grammar, punctuation and misspelling.
- The paper is to be minimum 3,200 words in length, current APA style, excluding the title, abstract and references page. Incorporate a minimum of 8 current (published within last five years) scholarly journal articles or primary legal sources (statutes, court opinions) within your work. Include pictures, charts and graphs where necessary.