Event Proposal Assessment Task
Part A: Event Proposal
Instructions
Choose one of the local Councils used in the first assessment task by you or your classmates (Policy Analysis Post). Having the location and the policy in mind, develop an original major event proposal to fit within the strategic requirements of the local council and the variety of stakeholders involved.
You need to clearly identify the stakeholders for this purpose.
Note: a major event is an event that has important consequences, such as a conference or exhibition, a major product launch or a government VIP event. This includes public events, such as festivals and concerts, with over 10,000 people.
Step one – Design your original event concept Your event concept must:
- Be designed with the local community in mind – Research and provide information about the local community to justify your event
- Needs to be either be “supported” or “approved” by local authorities
- Has event objectives other than financial gain
- Has a physical location (cannot be only an online event, but could be a hybrid event).
Step two: Identify stakeholders
In your event brief, you must:
- Identify the key stakeholders
- Describe the target demographic for the event and how they will be reached
- Explain why the target demographic would enjoy/participate in the event.
Step three: Event execution
- What location/s will be used?
- What facilities are required, versus those available?
- A brief overview of the planning timeline using a Gantt Chart or table format
- An overview of how the event marketing plan and communication to the host community using a Gantt Chart or table format.
Step four: Event feasibility
Provide:
- A brief explanation of how the event will be funded (Sponsorship? Ticketsales? Grants? Corporately owned?)
Perform a high-level SWOT Analysis and briefly explain how you will mitigate any perceived weaknesses or threats
Word total for Assessment 2 Part A should be 1,500 words (-/+10%). Support your work with
evidence from your research. Include at least 5 academic sources including course readings as
references, as in text citations, where appropriate (please refer to Referencing below).