Healthcare Marketing Strategic Plan
Create a 2-page newsletter for your healthcare organization that you will present to the board of directors for approval that:
- Outline marketing strategies and tactics to increase consumer satisfaction.
- Provide clear supporting reasoning on suggested strategies and tactics.
- Assess how customer satisfaction is increased.
- Align customer satisfaction with marketing strategies and tactics.
- Align a minimum of five strategies and tactics with specific departments
- Provide five marketing strategies and tactics.
- Include the top three departments selected for the organizational chart
- Provide unique strategies and original tactics relevant to Brooke Army Medical Center.
- Provide a thorough relationship with each specific department within Brooke Army Medical Center.
- Examine how medical professionals will make an impact.
- Evaluate trends that have an impact on marketing for medical professionals in Brooke Army Medical Center.
- Align the trends with samples that include medical professionals in health care organizations.
- Provide a solid rationale and logic on the trends and the relationship to samples demonstrating the impact on the organization’s marketing.
- Add vivid, eye-catching colors and unique, relevant clipart for an appropriate appeal. Follow APA formatting guidelines (spelling, grammar, style, etc.).
- Include a minimum of two outside peer-reviewed resources besides course readings within the last 5 years.