High-tech & High-touch Product Positioning
Answer the following prompts. 250 min words each question.
1) What is a high-touch product? Explain the difference between high-tech product positioning and high-touch product positioning in international markets. Can some products be positioned using both strategies? Explain.
2) Briefly discuss the global issues associated with physical distribution and transportation logistics. Cite one example of a company that is making efficiency improvements in its channel or physical distribution arrangements.