International Business – Practical Business Report
Assessment Question:
Using a company of your choice, you are required to apply appropriate International Business theory covered in class, to write a practical business report addressed to its top management. The report is to outline the company’s way forward towards its internationalization to a new market.
Please note: You are to supply the full URL of the company you have selected and on which you will write your report.
Your 3000-word report should enlighten management on the practice of international business and provide perspectives on contemporary globalization. It should also include at least four recommendations for the attention of the company’s top management about how to navigate the international landscape.
Include the following in your report;
- A Front Page that looks professional and includes the minimum necessary details expected on front pages of professional reports such as author, date, title and short objective/s. Any other relevant detail/s are welcome.
- An Overall Company Description that highlights who the company is and what it does.
- An Executive Summary. You are advised to leave the writing of the executive summary to when you have completed the report so that you can include in it the main highlights of your report.
- An introduction. You should include a general introduction to international business and the contemporary forces that attract companies to compete internationally.
- Discussion and analysis. In this key section, you need to guide management on the steps they need to follow to investigate and participate in an international market. You need to make management aware of the impact of cultural differences, the importance of ethics, global marketing and international entry & competitive strategy. Refer your report to the context of the company you have chosen.
- Conclusion. Summarize your discussion into a handful of significant pointers.
- Recommendations. Include at least four justified recommendations to management on how to proceed with internationalizing their business.
- References. In this section include any in-text references you may make.
- Bibliography. Include here any references to articles, books, videos etc. that you feel were helpful in compiling your report to management.