International Marketing Strategy – End of Module

International Marketing Strategy – End of Module

Question:

How does the global environment impact upon the development of an international marketing strategy and also in the selection of an appropriate market entry approach? Also, how might a firm adapt its international marketing mix to deliver a ‘glocalised’ product or service?

Requirements

  • 1,500 – 2,000 words
  • Harvard referencing style
  • 12 sources

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