Blog

Internet Research Of Chinese Customers

Using the internet and also your own research online, research the cultural differences of Chinese consumers versus American consumers with respect to clothing and food purchases. This includes what they buy, where they buy it, and the preferences of the country of origin. What changes had to be made when Walmart opened stores in China and why? Use your own research in addition to course materials. This assignment should be between four to six pages and contain at least six references, of which four should be primary.