Keynows Discussion: Extensions Gone-Wild
Answer each question. 300 words each part. Please provide references.
Part 1
Extensions Gone Wild. It is time to present successful brand extensions that are or have been on the market. Can you come up with the BEST (most successful) extension? Do your research, you could be the winner.
Since you are nearing the end of this degree program, it is time to reflect and have a good time with this discussion. Identify a brand extension that you believe is successful. Explain why. Use all of your marketing knowledge to analyze why it was successful.
Part 2
We looked at the good last week, now to the even more fun: the bad and the ugly. It is time to present the failed brand extensions that are or have been on the market. Can you come up with the WORST (least successful) extension. Do your research, and have fun with this.
Identify a brand extension that you deem unsuccessful. Explain why. Use all of your marketing knowledge to analyze why it failed.