Market Planning and Control Assessment
This is the first of two assignments for this course.
This is an individual assessment that you will complete in your learner managed time, however, your teacher will provide opportunities during class time for clarification, guidance, collaborative working opportunities, and group discussion.
You will write a situational analysis identifying current changes in the external environment and describe how these changes create marketing opportunities and threats for a company. You will list the goals and control functions necessary to reach these goals. The assignment complies with the following learning outcomes:
- Develop appropriate marketing objectives for a New Zealand target market
- Incorporate cultural awareness to the NZ market in relation to branding and to formulate strategies and tactics to achieve marketing objectives
- Apply critical thinking to design, and develop monitoring processes/procedures for a marketing plan.
NB: Market Planning and Control Assessment Must be Written in APA Format