Marketing Discussion: Going Global
Assume that Chocolate Bliss, the fictitious company in the course project, has decided to expand into the global marketplace.
In your initial post, address the following:
- Which country would you suggest the company expand into first, and why?
- What are two specific factors, from the list below, that would be most important to consider when expanding into this chosen country, and why?
- Culture
- Linguistics
- Ethics
- Legal
- Competition