Marketing Management: Consumer Buying Process
In a 2-page essay, respond to:
- What is your favorite brand? Using this brand, name and describe five brand touchpoints using one touchpoint for each phase of the consumer buying process. Explain why these are important to support the brand in each phase of the buying process.
- Search the Internet for an article that supports your discussion on brand touchpoints and post the link in your discussion, using APA or SWS formatting, for everyone to read.