Marketing Plan Term Project Proposal
Description:
The paper for your term project is due this week. Your term project for this class is a 15 page marketing plan for the product or service that was approved in your week one proposal. It is to follow APA format and be of a quality graduate level. Don’t forget to use an appropriate amount of references for a paper of this length.
Required Marketing plan Headings:
1. Executive Summary
2. Situation Analysis
- Market Summary
- Target Markets
3. Marketing Demographics
- Geographic
- Demographics
- Behavioral factors
4. Market Needs
5. Market Trends
6. Market Growth
7. SWOT Analysis
8. Competitors Analysis
9. Market Strategy
- Marketing objectives
- Financial objectives
- Positioning strategy
10. Marketing tactics
- Product
- Price
- Distribution
- Communication
- Research
11. Financials
- Break-Even Analysis
- Sales Forecast
- Marketing Budget
You MUST upload assignment into the ASSIGNMENT page or attach as a Word document.
Course Objectives:
- Develop a Marketing Plan.
- Define the types of marketing research.
- Analyze potential pricing alternatives.
- Define channel strategy
- Design a sales management plan.
- Define the process for bringing a new product or service to market.