Marketing Strategies and Mix Analysis
Company chosen – Huawei Situational Analysis
The paper should describe the marketing mix for your project, including – product, promotion, distribution, and pricing. Paper length should be 3 pages.
Minimum 5 references.
ANSWER ALL 4 QUESTIONS IN ABOUT 1-2 PARAGRAPHS in APA format
- Explain the role of knowledge in today’s competitive environment.
- What are some of the potential downsides for firms that engage in a “war for talent”?
- Briefly describe the three generic strategies – overall cost leadership, differentiation and focus
- What are some of the ways that a firm can attain a successful turnaround strategy?
Distribution strategy
What are some of the ways we can manage the distribution channel? After reviewing this week’s resources( Chapter 10: “Distribution Strategy” in attached ) and your research, consider the various channels of distribution. In your own words identify at least two ways to better manage and an existing channel for a product you personally use? Be sure to explain your reasoning behind your selections.
In a paper about the chosen organization (Hershey), you will outline your marketing objectives, describe any research you would do, and describe your target market(s).
What is market segmentation and how does this affect marketing strategy? After reviewing this week’s resources and your research, in your own words how would you explain market segmentation?