McDonald Segmentation Discussion Paper
Prior to beginning work on this assignment, read chapters 4 and 6 and watch the following video McDonald’s Segmentation, Targeting and Positioning (Links to an external site.) .
Create an assignment focused on segmenting, targeting, and positioning. The assignment evaluates a formal approach to segmenting, targeting, and positioning as a foundational marketing activity, compared to an informal approach that combines a small business launch along with a feedback loop focused on segmenting, targeting, and positioning.
Before creating your assignment, do the following:
- Execute the Chapter 4 Mini Sim on segmentation, targeting, and positioning through the link, MyLab Entrepreneurship All Assignments. Click on “Week 5 – Assignment” to complete the Chapter 4 Mini Sim in MyLab.
A formal approach to segmenting, targeting, and positioning is structured and takes time, money, and staff to execute. A more informal approach to the process requires a general view of the market that is developed concurrent with the business launch. Effectively, the entrepreneur manages a feedback loop concurrent with business activities and tunes segmenting, targeting, and positioning activities as the business progresses.
In your paper,
- Identify resources the entrepreneur requires to effect formal segmenting, targeting, and positioning.
- Reflect on resources the entrepreneur requires to effect informal segmenting, targeting, and positioning.
- Evaluate approaches that resonate and addresses why they resonate.
The Segmenting, Targeting, and Positioning paper