McDonald’s Marketing Strategies Contend
Assignment Details:
McDonald’s is a force to contend with both domestically and globally. The company has been a success story world-wide because of its focus on marketing details and because it plans globally yet acts locally.
Choose a doughnut/cinnamon bun/bread company with presence in two global markets. Access the two countries’ specific Web sites for the product you wish to discuss.
- List the differences in product offerings in these 2 host countries and then compare same to home based product
- Go to your company’s Web site in the 2 countries and discuss the promotion/advertising that is done there. Is it different or the same as the home base advertising? Explain.
- Please reply to the presented statement(s) below.
Deliverable Length: 250 words (minimum) per reply
ONE:
Dunkin’ Donuts first started in Boston in the year of 1950 as a small single coffee shop and to this day is still going strong and considered to be one of the faster growing companies within the quick serve industries. Being referred to as America’s favorite doughnut company, Dunkin is the world’s largest/favorite doughnut establishments (Marketing, 91). Offering not only a variety of doughnuts but there is coffee, beverages along with other baked goods (Marketing 91, 2018).
Dunkin Donuts is located in over 40 countries around the world opening its first global market within China in Shanghai during the year 2008 on what is one of the busiest and largest commercial areas of Shanghai, with plans on opening more than 110 locations throughout the mainland of China within the next 10 years with expansion into other regions to follow (Dunkin Newsroom, 2008).
Dunkin’ Donuts restaurant Shanghai offers a lot of the same menu items as that of those in the states although they do offer items that are considered to be indigenous to the region. In order to satisfy the needs of their consumer base within the region Dunkin offers; mochi ring doughnuts, green tea doughnuts along with dried shredder pork doughnuts and along with that of various types of teas and coffees (Dunkin Newsroom, 2008).
Along with the offering of select items indigenous to the region, Dunkin appeals to their consumer base within the region by creating an environment within their storefronts that is a very nice place to enjoy a cup of coffee/doughnut by yourself or with a friend “a place to connect” which is just what those of the region highly enjoy (Dunkin Newsroom, 2008).
Advertising and or promotions for Dunkin Donut restaurants in Shanghai utilize various approaches and has utilized both integrated marketing along with tech solutions in order to do just that. Dunkin takes on the “human – centered approach” in the aiding of building associations with their consumers, offering only the best in the products/services that they offer along with having a space where individuals can enjoy themselves, be social and enjoy great doughnuts, coffee and teas (Medium Marketer, 2019).Dunkin has a huge presence as far as advertising goes. Television commercials, social media, billboards and more along with value-added promotions and offerings; all appealing to more of what sparks interest in individuals such as relationships/love, hobbies and entertainment.