MG414 Organisational Behaviour

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MG414 Organisational Behaviour

Assignment task

Organisational Behaviour is a field of study which seeks to understand and improve organisational effectiveness by examining factors such as individuals, teams and organisational culture and structure, and the way they interact  (Cross & Carbery, 2016).

Using an organisation with which you are familiar:-

  1. Identify its culture in line with a theoretical model of your choice
  2. Explore how culture improves organisational effectiveness with a focus on communication
  3. Evaluate the role of culture on employee
  4. Evaluate how the company could use the culture of the organisation to further enhance its success.


This is a 2,500 word report. Secondary and primary research should be used.

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
Define theories, models and concepts relating to the study of human behaviour in the workplace  
Demonstrate an understanding of how these theories can explain the way that people behave and interact at work at, group and organisational levels  
Demonstrate an understanding of the impact that organisational culture can have on the success of that organisation  
Task requirements
This task will involve you carrying out some PRIMARY and SECONDARY research

Secondary research should include:-

  • Theories of organisational culture
  • Theories/models of communication
  • Theories of motivation
  • You need to find at least TEN SOURCES of information (e.g. from books, academic journals, internet etc) to define, describe and explain these theories/models in detail.

Primary research

  •  Identify and illustrate the culture of the organisation using primary research.
  • Link this to models or theories.

The purpose of the primary research is to explore how the topic is applied in practice. You are expected to undertake some PRIMARY research into the companies, if possible, to analyse their organisational culture, their communication methods and their approach to motivating staff. This may involve interviewing some managers and employees to ascertain their views, or interviewing a friend or neighbour who works/worked for the companies.  If this is not possible, then try to identify case studies or information from the company websites which will help you to evaluate the differences between the companies. MG414 Organisational Behaviour


The content of this informal presentation should then be written up into a word-processed report of not more than 2,500 words. This should be completed with the aim of producing a well referenced, spell checked, coherent and professional, business-like report.

The report should then be submitted electronically on Friday 22nd  November 2019.

Please ensure that the report contains: –

  • An executive summary
  • Table of Contents
  • Introduction,
  • a section describing and explaining the theories and models found in your secondary research,
  • a section explaining the findings for the company linking practice in action to the models and theories outlined,
  • a conclusion/evaluation
  • References list and Bibliography stating all sources used is essential and the Harvard referencing system must be used as detailed in your student handbook.  (Remember at least ten different sources should be used)


Referencing and research requirements
Please reference your work according to the Harvard style as defined in Cite Them Right Online ( This information is also available in book form: Pears, R. and Shields, G. (2016) Cite them right: the essential reference guide. 10th edn. Basingstoke: Palgrave Macmillan. Copies are available via the university library.

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