MMH356: Change Management Report
Locate and read the PwC case study in the Assignment 2 folder.
Noting the past events surrounding and contributing to PwC’s situation, you have now been appointed by PwC as a change management team to complete the following tasks:
- Identify a significant change initiative that will enable PwC to regain the trust of its shareholders, employees and most importantly, the public (this can be any pro-active change within PwC and does not have to relate to the scenario outlined in the case study). Students will be expected to conduct research into PwC to understand what, if anything, has taken place between the date of the case study and the present day. In providing a rationale for this change initiative, you must clearly explain why it has been chosen and what the outcome will be once the initiative has been successfully implemented (ie. what value will be generated after the change has been implemented?).
- A successful change implementation can only be achieved if those parties impacted by the change (ie. internal and external stakeholders) are convinced that the change is worthwhile and that the resultant benefits outweigh the costs involved. In relation to the change you have selected, you must clearly state who the stakeholders are, how they are impacted and what their level of interest, power and influence is. (Tip: The stakeholder grid, comprising power/influence and interest, was covered in the unit and remember that stakeholders could comprise individuals and/or teams).
- The successful implementation of your change initiative is a critical undertaking for PwC and therefore:
- PwC has stipulated that you must utilise the PROSCI ADKAR methodology to guide your implementation project. Drawing from the unit content and further research, you must explain and apply each phase of the methodology in detail.
- Within the above discussion, identify the indicators that show the outcome of each phase has been achieved in relation to the major stakeholders.
(N.B The ADKAR model stipulates that you should not move to a subsequent phase until the outcome relating to the previous phase has been achieved).
Assignment format:
EXECUTIVE SUMMARY (5 marks)
Provide an overview of the whole report for time poor executives. An exemplar of an executive summary is included in the Assignment 2 folder.
INTRODUCTION (5 marks):
Identify the significant change initiative recommended for PwC to regain the trust of shareholders, employees and the public. Provide the rationale for your selection and the expected outcome (value generated for PwC).
BODY (25 marks):
Stakeholders (10 marks)
Identify the stakeholders, and what their level of interest, and power/influence is. You must provide a stakeholder map and accompanying analysis of how each stakeholder or stakeholder group will be impacted.
ADKAR (15 marks)
In relation to the change initiative that you have identified, explain and apply each phase of the ADKAR methodology in detail. You must also identify what measures will indicate that the outcome/s pertaining to each phase has been achieved.