MOD003353 Business Environment Management
Word Limit: 2,500 Words
Assessed Learning Outcomes:
- L01: Understand how the organisation is structured, governed and managed.
- L02: appreciate the key external environmental constraints on a business;
ASSIGNMENT INTRUCTIONS
You are required to produce a 2,500-word report that looks to satisfy three tasks.
INTRODUCTION
“Organisations cannot be seen as independent of their environment. The environment is the source of all resources that an organization requires to create value and is where the customers who are willing to pay for the organisation’s products or services are found. It is therefore essential for an organisation to stay in tune with and adapt its strategy to its environment. A common tool for assessing the macro environment is the PESTEL analysis. PESTEL is an acronym that stands for political, economic, socio-cultural, technological, (physical) environmental, and legal factors. The main aim of the PESTEL analysis is to identify developments within these six dimensions that represent current (or future) opportunities for or threats to the organisation” (Sternad, 2020).
ASSESSMENT:
Choose one company from the following list:
- Hilton Food Group PLC
- Jupiter Fund Management PLC
- Marshalls PLC
- Softcat PLC
- TalkTalk PLC
Task 1
Examine how your chosen company is governed and structured. (30 marks)
Task 2
Evaluate the importance of carrying out PESTEL analysis for an organisation (20 marks)
Task 3
Use the PESTEL framework to analyse the external environment of your chosen company. (40 marks)
Note:
Presentation, referencing and grammar. (10 marks)
ASSESSMENT CRITERIA:
- Knowledge and understanding of how the organisation is structured, governed and managed.
- Abilities to appreciate the key external environmental constraints and opportunities on a business POINTS TO CONSIDER:
- You must give a general overview of your chosen company, including its history, its organisational structure, and how it is governed. For example, demonstrate that you have conducted some research on the history of the company. How many directors are on the Board, and how many of these are executive and non-executive directors? Who is the Chairperson of the organisation, and when was he/she appointed to the Board?
- Evaluate the importance of PESTEL analysis for a business organisation. Why is it important for organisations to carry out PESTEL analysis?
- Make a list of the Political, Economic, Social, Technological, Environmental and Legal (PESTEL) factors that influence the environment of your chosen company, and discuss how these factors impact your chosen company.
- You must illustrate your answers with relevant practical examples.
Reading List:
- Morrison, J. (2017) The Global Business Environment, (4th edition), Palgrave.
- Needle, D. (2015) Business in Context, An Introduction to Business and Its Environment, (6th edition), Cengage Learning.
- Boddy, D. (2016) Management An Introduction, (7th edition), Pearson Press
- Please visit the web site of your chosen company for its annual report and other necessary information
In addition to the recommended textbook, you are expected to read other textbooks and journals for your research