Negotiation Strategies: Microsoft and Netscape
Write a 1,400- to 1,750-word paper that describes the negotiation strategies used in your selected articles.
- Describe elements & steps involved in the negotiation process
- Compare different negotiation strategies
- Describe a negotiation plan
Who remembers Microsoft and Netscape in the war of browsing back in 1996? At the time Netscape was the biggest in the browser market. Netscape had the advantage because of its strong technical superiority, presence, and dominance in the market. At the time Microsoft was considered inferior to Netscape.
Reference
- Lewicki, R. (2014). Negotiation (7th ed.). McGraw-Hill Higher Education.