Organization Marketing Plan Discussion
Choose an Organization
- Retail organizations include Kmart, Wal-Mart, Target, Marshall Fields, Gap, etc.
- Wholesale organizations include Sam’s Club, Costco, etc.
- Not-for-profit and non-profit organizations.
The paper should include the following:
- Executive Summar
- Environmental Analysis
- The Marketing Environment
- Competitive forces
- Economic forces
- Political forces
- Legal and regulatory forces
- Technological forces
- Sociocultural forces
- Target Markets
- Current Marketing Objectives and Performance
- SWOT Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- Matching Strengths to Opportunities/Converting Weaknesses and Threats
- Marketing Objectives
- Marketing Strategies
- Target Markets (s)
- Marketing Mix
- Product
- Price
- Distribution
- Promotion
- Marketing Implementation
- Marketing Organization
- Activities, Responsibility, and Timetables for Completion
Evaluation and Control
- Performance Standards and Financial Controls
- Monitoring Procedures
Format and References
- APA Style required.
- Double spacing.
- Set margins to one inch.
- Do Not right justify.
- 12 Times New Roman font.
- Utilize three or more credible sources (primary and secondary). Utilize the MGA Library databases and reputable sources online. Note: Wikipedia is not a credible source and should not be included in your paper.
- Paper length 10 -12 pages; including a title page and references page.
- Proofread for grammar, spelling, and punctuation.
- Plagiarized work will receive a zero (0).
Writing Organization
- Use headings, sub-headings, sub-sub-headings, etc. whenever you change the topic. Do not turn in a paper without headings, etc.
- If necessary, obtain a style manual for heading examples. You can use the Marketing Plan Assignment format if you wish.
- Indent the beginning of each new paragraph.
- Include a title page with the title of the project, your name, and any other information you deem useful.
- Do not write the paper using an outline format.