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Qualitative and Quantitative Research Methods

Learning Outcomes

1. Analyse ethical issues and considerations and their relevance in applied business research.
2. Apply research theories and methodologies to assist in developing a business research proposal.
3. Succinctly communicate arguments that reflect a synthesis of literature and business research concepts
4. Utilise critical thinking to analyse managerial problems and formulate relevant research questions and research design.

In this assignment, students need to:

• Review a range of qualitative and quantitative research methods which align to their research question and literature review; and
• Write a 1500-word research methodology report on how they will address their research question and to provide an argument about why they chose those research

Research strategy:

As a qualitative study aimed at exploring and explaining how employees perceive level of training in a specific setting, this study adopts an embedded single case study because this strategy best suits the purpose of the research.  Similar studies in different contexts done by XXXXXX ( 2017) and YYYY ( 2015) also use embedded case study to explore and explain how employees perceive A and B respectively. The embedded nature of the research implies that the research focuses on a phenomenon inside a case here Aldi store in manly.

Population of research is all employees of Aldi at manly who have gone through initial training. We do not focus on all employees because some employees were transferred from other stores and did not go through initial training.

Please pay attention to notes below:

• All reports are to be submitted to Turnitin at week 11
• You will be expected to have consulted books, at least 15 relevant recent academic journal articles, conference proceedings, theses, dissertations, market reports and so on to prepare the report from quality sources listed in scholarly databases
• Use proper in-text citations and referencing
• Do not plagiarize
• For style you need to use follow carefully the style guide document on the Moodle.