Revitalizing the Mission of Microsoft
1. After reading Chapter 6 (Collecting, Analyzing, and Feeding Back Diagnostic Information), take a further look at Application 6.2 (Survey Feedback and Planned Change at Cambia Health Solutions) starting on page 134 and discuss the following:
- Describe how this example of feedback was adapted to serve strategic purposes.
- How did Cambia Health Solutions use a survey and the survey feedback process to initiate its strategic change effort?
2. After reading Chapter 8 (Managing Change) in the course text, take a further look at Application 8.2 (Revitalizing the Mission of Microsoft) starting on page 173 and discuss the following:
- How did the organization develop its Vision and Mission?
- What are some of the performance and human outcome elements of Microsoft’s desired future state?
Textbook:
- Cummings, T. G., & Worley, C. G. (2018). Organization Development and Change (11th ed.). Cengage Learning US.