Strategic Marketing Plan for Blossom

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Strategic Marketing Plan for Blossom

A large, successful restaurant company with a portfolio of differentiated brands is about to launch a new restaurant concept in the U.S.A. called “Blossom.” This will be a full-service restaurant offering a predominantly plant-based menu which focuses on seasonal items using locally sourced, fresh produce wherever possible. The restaurant will be positioned by its values: clean eating, responsible sourcing, and community building.

You are to assume the role of marketing director for the new restaurant concept. You are required to produce a strategic marketing plan for Blossom. Your plan needs to contain the following elements:

1. Executive summary: what the brand is, how it will be positioned, who it will target, and the primary objectives (no more than two paragraphs)

[place-order]

2. Current market situation

  • Food trends (U.S.A.)
  • Full-service restaurants
  • Competition (direct/indirect)
  • Pricing

3. SWOT analysis (table format)

4. Objectives

  • Year 1
  • Year 2

5. Marketing strategy

  • Positioning (expand upon the value proposition in the opening paragraph above)
  • Targeting
  • Integrated marketing mix: four Ps (product, pricing, place, promotion)

6. Marketing controls: How will results be measured? How will marketing research be us

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