Strategic Plan Part 2: Internal Environmental Analysis
Purpose of Assignment:
Part 2 of the Strategic Plan goes further into the internal and external environments of the company chosen in Week 2. Students can reference Part 1 of the assignment for information on the environmental scan, after which they have the opportunity to look at the internal workings of their company and also do some competitor analysis. Students are able to use these concepts to perform real tasks associated with SWOT analysis and developing a foundation for devising a strategy for the company.
Write a 1,050-word minimum internal environmental analysis in which you include the following:
- Assess the organization’s internal environment.
- Identify the most important strengths and weaknesses of your organization including an assessment of the organization’s resources.
- Identify important internal environmental factors found in your analysis of the general, industry, and external environments.
- Perform a competitor analysis. This means you want to find out what your competitor’s are doing so you need to research them, look at their websites, any industry articles about the competitors, etc.
- Assess the structure of the organization and the influence this has on its performance.
- Determine the organization’s competitive position and the possibilities this provides. Be sure to identify how they stack up to competitors (top 10%, bottom 50%, or #1, #2, etc.). HINT: If they are already the top in their industry, there is limited justification for a new strategy, so hopefully they are near the bottom!) It is okay to suggest copying a strategy of a competitor that is doing better than your organization.
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Format your paper according to APA guidelines. Strategic Plan Part 2: Internal Environmental Analysis